The brands that are mastering the TikTok algorithm are not only running a data-backed paid campaign strategy, they are also posting frequently on their organic pages, refreshing creative across paid campaigns on a frequent basis, and leveraging content creators for user-generated content.

Alt Agencyes TikTok offering breaks down barriers between the organic page, influencer marketing, and paid ads by leveraging cross-channel learnings and focusing on amplifying what works best across all channels. Across Alt Agency clients who are executing this full-funnel TikTok strategy, we see on average a 1-3x ROI* across the business as well as a significant increase in site traffic and engagement at a much lower cost than other platforms.

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