Account: impex_broker
Field of activity: Brokerage company
Request: Attracting new customers through social networks
Tasks:
- Creating and designing a selling page, preparing an account for advertising;
- Emphasis on the personal brand of the founder.
Our actions:
- Creation of the marketing strategy, page design from the beginning;
- Packing an account, creating a content plan;
- Creation of corporate identity, company identity;
- Preparation for the launch of an advertising campaign;
- Improved the logo.
Results:
Advertising campaign:
| Leads | 259 |
| Coverage | 93 412 |
| Cost per lead | 1,1$ |
Visual styling:
Page design and improved logo:
Account: prizrak.ukraine.official
Field of activity: Sale of mechanisms for protection against theft of the car, Installation of the alarm systems.
Request: Increasing the number of customers, selling quality systems throughout Ukraine.
Tasks:
- High-quality design of the page from the beginning in order to increase its conversion;
- Preparing a page for targeted advertising.
Our actions:
- Developing of the positioning of the product, focus on product manufacturability;
- Creating an account, prepating stylized photos, drawing up a content plan.
Results:
154 system purchases during the project promotion period (2020/03/26-2020/10/30)
Advertising campaign:
| Leads | 276 |
| Coverage | 125 542 |
| Cost per lead | 1,4$ |
Visual styling:
Account: prime.security.lab
Field of activity: Car improvement studio, Anti-theft, Noise isolation, Multimedia, Parking systems.
Request: Leadership in the market of Kyiv and all of Ukraine, creating demand and increasing the number of sales of the main servibe – protection against theft.
Tasks:
- Creation of the image of the services through YouTube and Instagram;
- Sales increasing through social media;
- Creation of the marketing strategy for referral to a car service station that will lead to the maximum result.
Our actions:
- Development of positioning for a premium product;
- Creating a marketing strategy, identifying the values and needs of the client;
- Forming a need for a product through the client’s pains;
- Blog design, preparation of stylized photos and videos for YouTube and Instagram, content preparation.
Results:
Advertising campaign:
| Messages | 2 338 |
| Coverage | 883 726 |
| Cost per message | 0,7$ |
Visual styling:
Before
After
Account: getboost_kiev
Field of activity: Services for cars (Anti-gravel protection, film gluing, noise and vibration isolation, paintwork protection, etc.)
Request: Increasing the number of sales of services in a short time.
Tasks:
- Positioning the servise as high quality and professional;
- Identification of the main pains of the client for their closure;
- Creationg quality content;
- Advertising campaign development.
Our actions:
- Working with the service – emphasis is placed on cases, customer reviews, the result of work, on the number of customers;
- Creating a customer’s need for an aesthetic appearance of the car;
- Visual design and creation of stylized videos and stories, video is available on Instagram page;
- Launch of an advertising campaign.
Results:
Advertising campaign:
| Result (start of
correspondence with clients) |
Coverage | Impressions | Price per result |
| 133 | 39 400 | 1,77 | 1,70$ |
| 14 | 21 325 | 1,65 | 7,26$ |
Visual styling:
Account: makeit_sport
Field of activity: Gym/fitness center
Request: Positioning as a cool sport club, improving the image of the club
Tasks:
- Development of an identity with meaning (logo, name, fonts, visual design of the page);
- Preparation of the high-quality content and visuals.
Our actions:
- Change of identity to a more presentable one;
- Work with visual, video, work with clients.
Results:
Name:
Before
After
Updated logo
Two stylized chekmarks combined into one.
Meaning: Every time we do something, we put a checkmark, which means that part of the plans has been completed and we are one step closer to the goal.
Visual styling:
Before
After
Branded products:
Account: prime_carbon_lab
Field of activity: Production of carbon products, Lamination, Creation of car design from scratch.
Average bill of services: $5000
Request: Creating demand and increasing the number of sales of this service
Tasks:
- Creating an image of premium services
- Creating a culture of car design using carbon fiber in Ukraine (before the introduction of the service, carbon tuning was not popular in the country).
Our actions:
- Development of positioning for a premium product:
“Carbon products for the car are products of a new generation: cool, technological, show the character and status of the driver, charge him and his car with new driving energy.”
- Blog design, preparation of stylized photos and videos for YouTube and Instagram, content preparation.
- Launching an advertising campaign on Instagram.
Results:
Advertising campaign:
|
Result (start of correspondence with clients) |
Coverage | Impressions |
Price per result (for the start of correspondence with clients) |
|
286 |
115363 | 272004 | 2,66$ |
| 94 | 59936 | 117763 |
5,24$ |
Visual styling:
Before After
Video creative examples:
Advertising creative examples:
